GIBSON CRE

Sotheby's International Realty

Gibson CRE combines the intimacy and agility of a boutique firm with the prestige and global network of Sotheby’s International Realty, delivering white-glove service through dedicated senior advisors and seamless in-house expertise across sales, acquisitions, development advisory, and portfolio optimization. Our hyper-local market knowledge in New England backed by decades of boots-on-the-ground relationships, unlocks off-market opportunities and accelerates deal timelines, while our data-driven insights and bespoke transaction structures ensure each solution is precisely tailored to your goals.

Innovation

Market Intelligence & Analytical Support

Gibson CRE is pioneering commercial real estate with a suite of integrated technologies that streamline deal-making and asset management. Our proprietary data platform unifies live CoStar, LoopNet, and local MLS feeds with in-house transaction and tenant-behavior data, while AI-driven valuation models automate underwriting and forecast rent growth. We deploy an automated marketing engine linked to CREXi, LightBox, and Sotheby’s CRM that generates property microsites, schedules multichannel campaigns, and A/B tests messaging in real time.

Virtual tours and VR showrooms built with Matterport and WebGL let investors explore buildings remotely, and our pilot blockchain leases automate rent escalations, payments, and option exercises through smart contracts. Finally, a custom project-management suite orchestrates every workflow from data analysis to closing assigning tasks, tracking deadlines, and pushing proactive alerts so nothing falls through the cracks. By fusing cutting-edge tech with our white-glove service, we deliver faster, more precise outcomes at every stage of the real-estate lifecycle.

Marketplace Exposure

Gibson CRE radically elevates property marketing and deal generation through a multi-tiered communications playbook that spans everyday best practices and cutting-edge innovations. We kick off with platform-specific content daily LinkedIn pulse-checks on rent and cap-rate shifts, Instagram “property of the week” reels complete with drone flyovers, and YouTube micro-documentaries profiling local market catalysts each amplified by precision paid targeting and A/B-tested creative variations.

Our PR engine then secures feature articles, executive interviews, and proprietary data reports in outlets such as Globe St. Real Estate, Bisnow, Commercial Observer, and regional business journals, while thought-leadership webinars and a bi-monthly podcast series position our senior advisors as the go-to voices on emerging trends like hybrid-work office demand and last-mile logistics hotspots.

On the placement front, listings go live on CoStar, LoopNet, CREXi, and local MLS in under an hour, enriched with interactive Matterport tours and chatbots that qualify leads around the clock. Beyond digital, we deploy geo-fenced mobile ads that follow decision-makers from downtown parking garages to airport lounges, and targeted direct-mail campaigns complete with augmented-reality property overlays for ultra-high-net-worth investors. We cap each campaign with invite-only broker breakfasts, VIP off-market showcases, and curated investor dinners, turning passive interest into active engagement and delivering a sustained lead pipeline that outpaces even the biggest global firms.

GIBSON

The Blue Print

01
Initial Consultation & Goal Setting

During your initial consultation, a senior Gibson CRE advisor meets with you, either in person or virtually to understand your objectives, timeline, and constraints. We begin by reviewing your portfolio, investment criteria, or leasing requirements, asking targeted questions about risk tolerance, desired return, preferred asset classes, and geographic focus. Next, we share our market insights and preliminary data, rent trends, vacancy rates, recent transactions to calibrate expectations and identify opportunities that align with your goals. Together, we then establish clear, measurable targets (e.g., yield thresholds, hold periods, development milestones) and define roles, communication cadence, and decision-making protocols. Finally, we document this roadmap in a concise engagement letter, outlining scope of work, deliverables, and timing, ensuring full transparency and a shared vision before any fees are incurred or commitments made.

02
Market Research & Property Analysis

We begin with a proprietary data-gathering phase, pulling from public records, subscription-based databases, local broker networks, and on-the-ground intelligence to build a comprehensive view of supply, demand, rental and sales comparables, and emerging trends. Our analysts then apply geospatial mapping and demographic overlays to pinpoint submarkets with the optimal balance of growth potential and risk mitigation. For each target property, we conduct a detailed financial model projecting cash flows, cap-rate scenarios, expense line items, and sensitivity analyses to stress-test assumptions under varying market conditions.

Concurrently, our field team performs a physical inspection and collects qualitative intel on building condition, tenant profiles, and amenity value. We synthesize quantitative and qualitative findings into an easy-to-digest investment memorandum, complete with strategic recommendations on pricing, hold strategy, value-add opportunities, and exit timing, giving clients the clarity and confidence to make informed decisions.

03
Customized Strategy Development

The game plan starts by translating your consultation insights and market analysis into a bespoke roadmap that reflects your unique objectives, risk tolerance, and timeline. We convene a cross-functional team of advisors, analysts, capital-markets specialists, and development consultants to brainstorm and vet strategic options, from targeted acquisitions and disposition timing to financing structures and partnership models. Using scenario-planning workshops, we model multiple pathways optimizing for yield, growth, or balance while incorporating stress-test results from our property analyses. Once the optimal strategy is identified, we draft a detailed action plan with prioritized milestones, resource allocations, and contingency triggers. Finally, we review this plan with you, refine it based on your feedback, and lock in clear performance metrics and communication protocols, ensuring alignment on execution and transparency at every stage.

04
Negotiation & Deal Structuring

Our team leverages decades of transaction experience and a deep understanding of market mechanics to secure the optimal terms for you. First, we arm ourselves with comprehensive deal intelligence, comparable sales and lease data, financing options, seller motivations, and potential obstacles. Then develop a clear playbook outlining our objectives, concessions, and walk-away points. During negotiations, your dedicated senior advisor leads discussions with buyers, sellers, or landlords, using calibrated tactics, anchoring, bundling, and phased concessions to drive value while preserving relationship equity.

Simultaneously, we consult with your capital-markets team to evaluate and line up financing structures (e.g., fixed vs. floating debt, mezzanine, structured equity) that best support your cash-flow and return targets. Once terms are agreed, we craft a customized deal package: term sheet, LOI, or purchase agreement. Integrating protective provisions (due-diligence windows, performance thresholds, ROFR/ROFO rights) and governance protocols. Throughout closing, we coordinate with legal, tax, and accounting advisors to ensure seamless execution, minimize risk, and deliver a transaction that aligns perfectly with your goals.

05
Targeted Marketing & Outreach

Our program combines best-in-class syndication platforms with our exclusive Sotheby’s International Realty network to deliver maximum exposure and attract the right buyers or tenants. First, we develop a tailored marketing package high-resolution photography, floor plans, drone footage, digital brochures, and property teasers—optimized for each channel. We then syndicate listings simultaneously on CoStar, LoopNet, CREXi, and LightBox, leveraging their advanced search-filter algorithms and demographic targeting to reach active investors and occupiers. Behind the scenes, our in-house digital team refines campaign parameters, geotargeting, timing, and creative variations. We monitoring engagement metrics in real time to adjust messaging and placement for peak performance. In parallel, we activate our global Sotheby’s International Realty network, tapping into qualified prospects across 75 countries and hosting curated webinars, virtual tours, and broker-to-broker introductions. This hybrid approach ensures that your property is seen by the most relevant decision-makers locally and internationally, driving competitive interest and delivering optimal deal results.

06
Transaction Management & Closing Coordination

Our team keeps every deal on track from handshake to handoff. Once the terms are set, we centralize all contracts, disclosures, title reports, and financing commitments in a secure shared workspace, then build a milestone-driven closing checklist with firm deadlines for inspections, appraisals, due-diligence items, and lender conditions, each task assigned to a responsible party. Real-time dashboards and status updates keep you ahead of upcoming requirements, while our coordinators tackle hurdles firsthand, resolving title exceptions, survey issues, or funding gaps by working directly with attorneys, title companies, and lenders. Before closing, we run a comprehensive review to confirm every contingency is cleared, funds are ready, and documents are accurate. On closing day, you get a concise briefing, we supervise execution and disbursement alongside your legal team, and you receive a turnkey package of keys, documents, and next-step guidance ensuring a seamless, on-schedule finish.

07
Post-Transaction Support & Asset Optimization

After closing, Gibson CRE remains your partner through comprehensive post-transaction support and asset optimization. We begin with a structured onboarding, introducing you to your dedicated asset manager and establishing reporting protocols. Our team then implements our tailored asset-management plan overseeing leasing, vendor coordination, and operational efficiencies, while providing quarterly performance reports that benchmark income, expenses, and occupancy against market comparables. Leveraging ongoing market research, we identify value- add and repositioning opportunities, from capital improvements to lease restructurings, and present these in strategic review sessions. Throughout ownership, we facilitate refinancing opportunities or disposition when market conditions align with your goals, ensuring your investment continuously adapts to deliver optimal returns.

01
Initial Consultation & Goal Setting
02
Market Research & Property Analysis
03
Customized Strategy Development
04
Negotiation & Deal Structuring
05
Targeted Marketing & Outreach
06
Transaction Management & Closing Coordination
07
Post-Transaction Support & Asset Optimization
Initial Consultation & Goal Setting

During your initial consultation, a senior Gibson CRE advisor meets with you, either in person or virtually to understand your objectives, timeline, and constraints. We begin by reviewing your portfolio, investment criteria, or leasing requirements, asking targeted questions about risk tolerance, desired return, preferred asset classes, and geographic focus. Next, we share our market insights and preliminary data, rent trends, vacancy rates, recent transactions to calibrate expectations and identify opportunities that align with your goals. Together, we then establish clear, measurable targets (e.g., yield thresholds, hold periods, development milestones) and define roles, communication cadence, and decision-making protocols. Finally, we document this roadmap in a concise engagement letter, outlining scope of work, deliverables, and timing, ensuring full transparency and a shared vision before any fees are incurred or commitments made.

Market Research & Property Analysis

We begin with a proprietary data-gathering phase, pulling from public records, subscription-based databases, local broker networks, and on-the-ground intelligence to build a comprehensive view of supply, demand, rental and sales comparables, and emerging trends. Our analysts then apply geospatial mapping and demographic overlays to pinpoint submarkets with the optimal balance of growth potential and risk mitigation. For each target property, we conduct a detailed financial model projecting cash flows, cap-rate scenarios, expense line items, and sensitivity analyses to stress-test assumptions under varying market conditions.

Concurrently, our field team performs a physical inspection and collects qualitative intel on building condition, tenant profiles, and amenity value. We synthesize quantitative and qualitative findings into an easy-to-digest investment memorandum, complete with strategic recommendations on pricing, hold strategy, value-add opportunities, and exit timing, giving clients the clarity and confidence to make informed decisions.

Customized Strategy Development

The game plan starts by translating your consultation insights and market analysis into a bespoke roadmap that reflects your unique objectives, risk tolerance, and timeline. We convene a cross-functional team of advisors, analysts, capital-markets specialists, and development consultants to brainstorm and vet strategic options, from targeted acquisitions and disposition timing to financing structures and partnership models. Using scenario-planning workshops, we model multiple pathways optimizing for yield, growth, or balance while incorporating stress-test results from our property analyses. Once the optimal strategy is identified, we draft a detailed action plan with prioritized milestones, resource allocations, and contingency triggers. Finally, we review this plan with you, refine it based on your feedback, and lock in clear performance metrics and communication protocols, ensuring alignment on execution and transparency at every stage.

Negotiation & Deal Structuring

Our team leverages decades of transaction experience and a deep understanding of market mechanics to secure the optimal terms for you. First, we arm ourselves with comprehensive deal intelligence, comparable sales and lease data, financing options, seller motivations, and potential obstacles. Then develop a clear playbook outlining our objectives, concessions, and walk-away points. During negotiations, your dedicated senior advisor leads discussions with buyers, sellers, or landlords, using calibrated tactics, anchoring, bundling, and phased concessions to drive value while preserving relationship equity.

Simultaneously, we consult with your capital-markets team to evaluate and line up financing structures (e.g., fixed vs. floating debt, mezzanine, structured equity) that best support your cash-flow and return targets. Once terms are agreed, we craft a customized deal package: term sheet, LOI, or purchase agreement. Integrating protective provisions (due-diligence windows, performance thresholds, ROFR/ROFO rights) and governance protocols. Throughout closing, we coordinate with legal, tax, and accounting advisors to ensure seamless execution, minimize risk, and deliver a transaction that aligns perfectly with your goals.

Targeted Marketing & Outreach

Our program combines best-in-class syndication platforms with our exclusive Sotheby’s International Realty network to deliver maximum exposure and attract the right buyers or tenants. First, we develop a tailored marketing package high-resolution photography, floor plans, drone footage, digital brochures, and property teasers—optimized for each channel. We then syndicate listings simultaneously on CoStar, LoopNet, CREXi, and LightBox, leveraging their advanced search-filter algorithms and demographic targeting to reach active investors and occupiers. Behind the scenes, our in-house digital team refines campaign parameters, geotargeting, timing, and creative variations. We monitoring engagement metrics in real time to adjust messaging and placement for peak performance. In parallel, we activate our global Sotheby’s International Realty network, tapping into qualified prospects across 75 countries and hosting curated webinars, virtual tours, and broker-to-broker introductions. This hybrid approach ensures that your property is seen by the most relevant decision-makers locally and internationally, driving competitive interest and delivering optimal deal results.

Transaction Management & Closing Coordination

Our team keeps every deal on track from handshake to handoff. Once the terms are set, we centralize all contracts, disclosures, title reports, and financing commitments in a secure shared workspace, then build a milestone-driven closing checklist with firm deadlines for inspections, appraisals, due-diligence items, and lender conditions, each task assigned to a responsible party. Real-time dashboards and status updates keep you ahead of upcoming requirements, while our coordinators tackle hurdles firsthand, resolving title exceptions, survey issues, or funding gaps by working directly with attorneys, title companies, and lenders. Before closing, we run a comprehensive review to confirm every contingency is cleared, funds are ready, and documents are accurate. On closing day, you get a concise briefing, we supervise execution and disbursement alongside your legal team, and you receive a turnkey package of keys, documents, and next-step guidance ensuring a seamless, on-schedule finish.

Post-Transaction Support & Asset Optimization

After closing, Gibson CRE remains your partner through comprehensive post-transaction support and asset optimization. We begin with a structured onboarding, introducing you to your dedicated asset manager and establishing reporting protocols. Our team then implements our tailored asset-management plan overseeing leasing, vendor coordination, and operational efficiencies, while providing quarterly performance reports that benchmark income, expenses, and occupancy against market comparables. Leveraging ongoing market research, we identify value- add and repositioning opportunities, from capital improvements to lease restructurings, and present these in strategic review sessions. Throughout ownership, we facilitate refinancing opportunities or disposition when market conditions align with your goals, ensuring your investment continuously adapts to deliver optimal returns.

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Transform your transactions with next level personalized service, strategic expertise and market insight.

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GIBSON CRE
Distinct by Design: What sets Gibson CRE apart is not just what we do, it’s how we do it.
Next-Level Strategy Starts Here.
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